• We shun titles and excessive personal financial success in the pursuit of the greater good.
• We respect diversity.
• We work hard so we can enjoy our play.
• We are honest with ourselves and others.

We are a small shop that loves the West; especially our home Idaho, adventures, being meaningful to our town, customers and where we play. We aren’t interested in being common or wasting time planning and forecasting on becoming bigger. We simply wish to get better at facilitating fun. We approach our work with emphasis on educating and a touch of entertaining mischief.